About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

January 31, 2010

Media and Internet in the Lives of 8- to 18-Year-Olds

As The Ocean Project's national public opinion research found, young people not only care more about issues affecting our oceans and planet but are also more willing to act than adults. Young people are looked to by their parents as the most knowledgeable source of information in the households on environmental issues and can be very influential in environmental decision-making around the house and in their communities. By better understanding the dynamics of youth, zoo, aquarium, and museum (ZAM) staff can better motivate them for positive action.

Two other recent studies provide plenty of additional insightful data on youth. One comprehensive recent study regarding the use of media by teens and tweens demonstrates the powerful force of various media in young people’s lives. The report, Generation M2: Media in the Lives of 8- to 18-Year-Olds, by the Henry J. Kaiser Family Foundation, found that teens and tweens spend more time with media than in any other activity besides (maybe) sleeping—an average of more than 7½ hours a day, seven days a week.

In order to reach this huge and influential segment of our population our Partner ZAMs and others in the conservation community need to better understand the role of media in young people’s lives. This study includes much useful information including the types of media youth use, which they own, how much time they spend with each medium, which activities they engage in, how often they multitask, and how they differ from one another in the patterns of their media

Another recent publication, Social Media & Mobile Internet Use Among Today's Teens and Young Adults, by the Pew Research Center, echos many of these findings. It is part of a PRC series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation.

This new report presents findings on 2000-2009 trends in the use of social networking sites, features, and applications such as Twitter; method of Internet access; frequency of use, and online purchases and other activities by age group, race/ethnicity, and gender.

According to the report, almost all Millennials (93%) go online, but there has been a decline in blogging among younger Americans. Millennials, however, are increasingly connecting to the internet wirelessly (81% are now) and nearly three in four of those who go online use social networking sites. Teens do not use Twitter in large numbers.

January 6, 2010

Let's make 2010 the best year ever for our world's ocean

Happy New Year!

Start the year off on an ocean theme! The more you learn about our amazing blue planet, the more you will find that a healthy ocean is essential not only for the future of the fish, the coral reefs, and all life in the ocean, but also for our own future.
No matter where you live, your actions impact the ocean and you can make a difference!

Remember to plan an event for World Oceans Day 2010 - it promises to be the biggest and best one ever. It seems far off but is only 150 days away so start planning an event soon!

Please visit www.WorldOceansDay.org to get ideas, inspiration, submit your event online, and connect with others. We also welcome feedback on how best to improve the website for our partners and other friends. A new design and new content is coming soon! Send your thoughts to Bill at bmott@theoceanproject.org. We are also looking for help in translating the site so please contact if you are able to help.