It has been an eventful year for the health of our ocean planet. Devastating events such as the oil spill in the Gulf of Mexico have reminded us of the vulnerability of our ocean, and our duty to take action and protect it.
At The Ocean Project we continued to provide our Partners with new and meaningful conservation communication insights to help them become more efficient and effective educators and communicators for conservation action. In 2011, we are launching a new three year initiative, which will significantly expand our market research capabilities and help our Partners to fully integrate and utilize these valuable resources and strategic communications tools.
Through an expansion of our market research initiative -- and other activities, such as providing ways to take tangible action focused on a new conservation theme each month -- we plan to engage and mobilize people for conservation action around the United States and in the 75 other countries where are Partners are based. Collectively, we hope to develop more of a conservation consciousness among all members of society.